J&B Expedite Logistics — Brand & Website Redesign

Modern layout, friction-free driver registration, and a responsive site built for
trust and conversions.

2×

Reduction in form issues

4×

Faster driver registrations

100%

Responsive across devices

Executive Summary

J&B Expedite Logistics had a one-page website that packed all information into a single scroll, lacked clear navigation, and didn’t reflect the professionalism of a trucking dispatch business. Their driver registration form was unreliable and clunky, often breaking user flow and hurting trust.

We rebuilt the website from scratch on WordPress, introduced a proper multi-page structure, and created fresh content that communicates services clearly. Most importantly, we redesigned and stabilized the driver registration form, making it usable for drivers while ensuring submissions are reliably captured.

Challenge (Before)

  1. No aligned brand or visual appeal.
  2. Confusing, dated website not matching industry standards.
  3. Complex registration form causing friction.
  4. Unclear site structure harming trust and conversions.

Objectives

Redesign for clarity & credibility

Efficient driver registration form

Fully responsive across devices

Essential pages: Home, About, Contact, Reviews

Our Solution

1) Brand & Visual System

Clean palette, type hierarchy, logo alignment for fast scanning and trust.

2) Website Redesign & UX

Modern layout, simplified navigation, mobile-first responsive templates with clear CTAs.

3) Registration Flow

Minimal driver form, clear helper text, reliable email submission and confirmations.

4) Content & Pages

Home, About, Contact, Reviews—copy reorganized to highlight credibility and next steps.

Implementation Highlights

  1. Full redesign: spacing, type scale, CTAs aligned with dispatch standards.
  2. Human-centered forms: fewer fields, clear states, confirmation UI.
  3. Navigation clarity: direct paths to Contact/Apply from every page.
  4. Foundational hygiene: SEO basics, alt text, headings, internal links.

Results & Impact

Stronger brand credibility and trust

Clear, user-friendly navigation for faster decisions

Seamless driver registration with reliable submissions

“The redesigned website looks modern, works smoothly, and represents our business perfectly. The registration process is simple and effective.”

— J&B Expedite Logistics

Final Delivery

  • Brand-aligned responsive site
  • Streamlined driver form with email delivery
  • Core pages implemented (Home, About, Contact, Reviews)
  • SEO & accessibility hygiene
Site is live now →