HGR International — Brand & Website Overhaul

From landing page to full brand system & 5-page product-led website.

+5

Pages Built

SEO

Optimized Content

Brand

Identity Created

Executive Summary

HGR International already had a multi-page website with content in place, but the design was outdated, inconsistent, and didn’t showcase products effectively. Their main request was simple:
“Redesign what we have and make it look professional,  especially the Products page.”

We delivered a clean, lightweight redesign supported by a new brand identity (logo, colors, typography) and a structured 5-page layout. The result is a website that feels more modern, credible, and ready to grow.

Challenge (Before)

  1. Website had multiple pages but an outdated, unpolished design.
  2. No professional brand system (logo, colors, fonts).
  3. Products were on a page, but the layout was basic and did not highlight them.
  4. Existing content lacked hierarchy and readability, making the site harder to scan.

Objectives

Establish Brand Identity

SEO Content

Dedicated Product Page

Responsive 5-page Site

Our Solution

1) Branding & Visual System

Logo suite, palette, typography, and guidelines for consistency.

2) Content Creation (SEO Ready)

Clear, benefit-led messaging aligned with audience positioning.

3) Information Architecture & UX

5-page structure: Home, About, Products, Brands, Contact.

4) Performance & Accessibility

Mobile-first design, optimized assets, SEO fundamentals.

Implementation Highlights

  1. Website had multiple pages but an outdated, unpolished design.
  2. No professional brand system (logo, colors, fonts).
  3. Products were on a page, but the layout was basic and did not highlight them.
  4. Existing content lacked hierarchy and readability, making the site harder to scan.

Results & Impact

Stronger credibility
& brand recall

Clearer product discovery via
Products page

Faster comprehension
& engagement

“The modern design, branding consistency, and the new Products page are exactly what we needed. Content quality and structure exceeded expectations.”

— HGR International

Final Delivery

  • Logo suite and brand system.
  • 5-page responsive website: Home, About Us, Products, Brands, Contact.
  • SEO-oriented content and product-focused UX.
  • Performance & accessibility hygiene.
Site is live now →