HGR INTERNATIONAL
Website Redesign & Brnad Update
Executive Summary
HGR International already had a multi-page website with content in place, but the design was outdated, inconsistent, and didn’t showcase products effectively. Their main request was simple:
“Redesign what we have and make it look professional, especially the Products page.”
We delivered a clean, lightweight redesign supported by a new brand identity (logo, colors, typography) and a structured 5-page layout. The result is a website that feels more modern, credible, and ready to grow.
Challenge (Before)
Website had multiple pages but an outdated, unpolished design.
No professional brand system (logo, colors, fonts).
Products were on a page, but the layout was basic and did not highlight them.
Existing content lacked hierarchy and readability, making the site harder to scan.
Our Solution
1) Branding & Visual System
Designed a new logo for a more professional look.
Defined a simple color palette and typography system for consistency.
Typography
Aa
Bebas Neue
Aa
Roboto
Color Palette
C7F7FF
126E7D
FFFFFF
EEEEEE
2) Website Redesign
- Rebuilt the website into a 5-page structure: Home, About Us, Products, Brands, Contact Us.
- Used existing content, but reorganized with clear headings, layouts, and visuals.
- Improved spacing, hierarchy, and calls-to-action for readability.
3) Products Page
- Client’s top priority.
- Kept the existing images + names of products but redesigned them into a clean grid layout.
- Created a structure that is lightweight now and scalable later.
4) Performance & UX
- Mobile-first responsive design.
- Lightweight, fast-loading pages.
- Navigation simplified to reduce friction.
Implementation Highlights
- Website had multiple pages but an outdated, unpolished design.
- No professional brand system (logo, colors, fonts).
- Products were on a page, but the layout was basic and did not highlight them.
- Existing content lacked hierarchy and readability, making the site harder to scan.
Results & Impact
Stronger credibility
& brand recall
Clearer product discovery via
Products page
Faster comprehension
& engagement
“The modern design, branding consistency, and the new Products page are exactly what we needed. Content quality and structure exceeded expectations.”
— HGR International
Final Delivery
- Logo suite and brand system.
- 5-page responsive website: Home, About Us, Products, Brands, Contact.
- SEO-oriented content and product-focused UX.
- Performance & accessibility hygiene.